I think about how this may have to do with our worship of the brain as the seat of intelligence, our culture separating the brain from the body… Is Stephen Hawking brilliant in spite of his body?

The hidden cost does not bother me as much as the suffering associated with super-sizing and over-eating. The unhealthy weight, the resulting lack of mobility, the aching joints… I think about processed foods. I imagine the body feels unsatisfied by the lack of nutrition in processed foods, which then leads to over-eating, which is enabled by super-sizing, which can lead to diabetes,hermes belts, the fastest growing disease in the world – and also the most profitable business?

When we were in Cancun, Mexico in the beginning of June we all commented on the sensible portions we received in restaurants. Then I noticed this BoingBoing post:

Hidden costs of super-sizing: 10x more than the meal
A study from the University of Wisconsin-Madison has concluded that the whole cost of a $0.67 fast-food meal supersizing is nearly ten times that, once you factor in all the hidden costs of overeating.Link(Via BoingBoing)

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